How does UK import VAT work for non-UK sellers?
📋 Direct Answer
UK import VAT applies when goods arrive in the UK from overseas. The standard rate is 20% on all goods regardless of value. For consignments valued at £135 or less, import VAT is collected at the point of sale by online marketplaces (since January 2021) rather than at customs. For consignments over £135, import VAT is charged at the border. For FBA sellers: goods stored in UK warehouses attract import VAT on entry. You can defer import VAT using a Duty Deferment Account. Non-UK sellers must register for UK VAT if they store goods in the UK.
📝 Step-by-Step Guide
Prerequisites
- •Import VAT on Goods >£135
- 1
Import VAT on Goods >£135 - Step 1
Declare goods value to HMRC at import
- 2
Import VAT on Goods >£135 - Step 2
Pay 20% import VAT (can be deferred with DDA)
- 3
Import VAT on Goods >£135 - Step 3
Import VAT is reclaimable if you're VAT registered
- 4
Low Value Goods <£135 - Step 1
No import VAT for goods under £135
- 5
Low Value Goods <£135 - Step 2
Online marketplaces collect 20% VAT at point of sale
- 6
Low Value Goods <£135 - Step 3
If selling on your own website, you collect VAT directly
- 7
Duty Deferment Account - Step 1
Apply for a Duty Deferment Account with HMRC
- 8
Duty Deferment Account - Step 2
Defer import VAT and customs duty payment
- 9
Duty Deferment Account - Step 3
Settle monthly via direct debit
💰 Cost Breakdown
| Item | Cost | Frequency |
|---|---|---|
| Import VAT (20% standard rate) | 20% of (value + shipping + duty) | per-shipment |
| Customs broker fee(optional) | $50-200/shipment | per-shipment |
| Duty Deferment Account guarantee(optional)Bank guarantee for deferred payments | $500-5,000 | one-time |
| Total Estimate | $50 – $5,000+ | per shipment |
Import VAT cash flow impact
You must pay import VAT at the border before goods are released, which can strain cash flow
🛡️ Prevention Steps
- ✓Consider postponed VAT accounting (PVA) if VAT registered
- ✓Budget for import VAT in your working capital
Item by Item
RequiredImport VAT on Goods >£13520% of declared valueAt import
- 1Declare goods value to HMRC at import
- 2Pay 20% import VAT (can be deferred with DDA)
- 3Import VAT is reclaimable if you're VAT registered
InfoLow Value Goods <£135VAT collected at saleAt point of sale
- 1No import VAT for goods under £135
- 2Online marketplaces collect 20% VAT at point of sale
- 3If selling on your own website, you collect VAT directly
RecommendedDuty Deferment AccountFree to set up2-4 weeks
- 1Apply for a Duty Deferment Account with HMRC
- 2Defer import VAT and customs duty payment
- 3Settle monthly via direct debit
Comparison
| IOSS (Import One-Stop Shop) | OSS (One-Stop Shop) | Country-by-country registration | |
|---|---|---|---|
| Pros |
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| Cons |
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| Best For | High-volume B2C sellers shipping low-value goods directly to EU consumers | Sellers with EU warehouses or FBA stock selling B2C across EU | Sellers with significant B2B revenue in specific EU countries |
| Est. Cost | €0-50/month filing service + free registration | €0-100/month filing service + free registration | €500-2,000/year per country for tax agent + filing |
VAT Threshold Calculator
After comparing options, check your own case in the free tool.
Open VAT Threshold Calculator →Common Mistakes
❌ Not accounting for import VAT in pricing
💥 Consequence: Margins eroded by unexpected costs
✅ Fix: Include import VAT in your landed cost calculations
❌ Assuming de minimis applies to all goods
💥 Consequence: Unexpected VAT bills at customs
✅ Fix: Check de minimis thresholds by product type and origin
Seller Paths
UK Import VAT Registration
- 1. Check if VAT registration is required (threshold £85,000)
- 2. Register online via HMRC
- 3. Set up VAT accounting in business systems
- 4. Prepare for quarterly VAT returns
UK Import VAT Optimization
- 1. Use Postponed VAT Accounting (PVA) to defer payment
- 2. Claim input VAT on imports
- 3. Set up correct VAT rates for UK sales
- 4. Consider VAT flat rate scheme if eligible
Next Steps
Get a free compliance assessment
Continue →Related Tools
Related Questions
Sources
- • HMRC VAT Notice 700
- • GOV.UK import VAT guidance
Disclaimer: This page is for informational purposes only and does not constitute legal or tax advice. Consult a professional for your specific situation.