PPC Advertising
Category: platform
Pay-Per-Click advertising on platforms like Amazon or Google to drive product visibility.
PPC (Pay-Per-Click) advertising on Amazon allows sellers to bid on keywords for prominent product placement. Types include Sponsored Products, Sponsored Brands, and Sponsored Display. Costs typically $0.50-$5.00/click with ACoS targets of 15-30%.
Examples
- • New sellers use Sponsored Products PPC to drive initial sales, spending $500-1,000/month.
- • ACoS of 25% means $25 per $100 in attributed sales.
- • Sponsored Brands appear at top of search results with brand logo.