Brand Registry
Category: platform
Amazon's program to protect brand owners' intellectual property on the platform.
Amazon Brand Registry is a program that helps brand owners protect their intellectual property and control their product listings on Amazon. Enrolled brands gain access to enhanced content features (A+ Content), brand analytics, and tools to report counterfeit listings. Sellers must have a registered trademark to enroll, and the program is available across all Amazon marketplaces.
Examples
- • A seller with a registered US trademark can enroll in Amazon Brand Registry to access A+ Content, which can increase conversion rates by 5-10%.
- • Brand Registry allows sellers to report trademark infringement, counterfeit products, and unauthorized sellers using their brand name.
- • Enrollment requires a trademark registration number from an approved government trademark office (e.g., USPTO, EUIPO, CNIPA).