EU General Product Safety Regulation (GPSR): Compliance Guide for Sellers
Updated 2026-08-03
The EU General Product Safety Regulation (GPSR), effective from December 13, 2024, replaces the old General Product Safety Directive and requires all consumer products sold in the EU to be safe, traceable, and have a responsible economic operator within the EU. Non-EU sellers must appoint an authorized representative in the EU who can be contacted by market surveillance authorities.
Primary sources
This page is grounded in the primary materials below. Rules change, so open the source and confirm the current version before acting.
FAQ
What products does the GPSR apply to?+
The GPSR applies to all consumer products placed on the EU market, whether new, used, or repaired. It covers both offline and online sales. However, it does not apply to products already covered by specific EU harmonization legislation (e.g., medical devices, food, pharmaceuticals), as those have their own safety requirements.
Do non-EU sellers need an authorized representative?+
Yes, if you are based outside the EU and sell consumer products to EU consumers (including via online marketplaces), you must have an authorized representative established in the EU. This representative is responsible for cooperating with market surveillance authorities and providing documentation when requested.
What information must be on product packaging under GPSR?+
Products must display: manufacturer's name and contact address, product type/batch/serial number for identification, and any safety information or warnings required by EU law. For products sold online, this information must also be displayed in the online listing. The contact details must allow consumers to reach the manufacturer or authorized representative.
What are the penalties for GPSR non-compliance?+
Penalties are set by individual EU member states and can include fines, product recalls, market withdrawal, and sales bans. Market surveillance authorities can order corrective measures, restrict or prohibit products, and destroy unsafe goods. Online marketplaces can be required to delist non-compliant products.
How does GPSR affect Amazon and marketplace sellers?+
Amazon and other marketplaces operating in the EU must verify that sellers comply with GPSR. Amazon requires sellers to provide GPSR-compliant information including manufacturer details and EU authorized representative contact information. Products may be removed from listings if compliance documentation is not provided. Sellers should upload GPSR compliance documents in Seller Central.
What is the difference between GPSR and CE marking?+
CE marking demonstrates compliance with specific EU harmonized legislation (e.g., Toy Safety Directive, Low Voltage Directive) and is required for certain product categories. The GPSR is a safety net that applies to all consumer products not covered by specific harmonized legislation. Some products need both CE marking and GPSR compliance.
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