🇧🇷 Everything you need to sell in Brazil
Brazil is the largest ecommerce market in Latin America with over 150 million online shoppers. Mercado Livre, Amazon.com.br, and Magazine Luiza are the dominant platforms. Brazil has a complex tax system with multiple federal, state, and municipal taxes. The Remessa Conforme program simplifies cross-border ecommerce taxation. Portuguese-language support is essential.
Last updated: 2026-08-05·Verified: 2026-08-05
🛃 Customs Notes
Complex multi-layered tax system. Remessa Conforme simplifies cross-border taxation. INMETRO certification required for many products. Portuguese-language labeling mandatory. Mercosur preferential rates for member countries.
Compliance Topics
📊 Taxes (ICMS, PIS/COFINS, IPI)
Brazil has a complex multi-layered tax system: ICMS (state VAT, 7-18%), PIS/COFINS (federal contributions, 9.25%), IPI (federal excise, varies). The Remessa Conforme program (2024) simplifies taxation for cross-border ecommerce under USD 50 with reduced rates. New tax reform (IBS/CBS) being phased in from 2026.
- •ICMS (state VAT): 7-18% depending on state and product type
- •PIS/COFINS (federal contributions): 9.25% combined
- •IPI (federal excise): varies by product category (0-60%)
- •Remessa Conforme: simplified regime for cross-border purchases under USD 50
- •Under Remessa Conforme: 20% import tax + 17% ICMS for registered platforms
- •Tax reform (IBS/CBS): being phased in 2026-2033
🚢 Customs & Import Duties
Brazil has historically had high import duties. The Remessa Conforme program (2024) reduced import tax to 20% for compliant cross-border purchases under USD 50. Non-compliant purchases face 60% import tax. Brazilian customs (Receita Federal) manages import procedures. Mercosur trade bloc provides preferential rates for member countries.
- •Remessa Conforme: 20% import tax for compliant purchases under USD 50
- •Non-compliant purchases: 60% import tax
- •ICMS: 17% state tax on imports
- •Receita Federal (Federal Revenue) manages customs
- •Mercosur: preferential rates for Argentina, Paraguay, Uruguay
- •Brazilian customs clearance can be complex, fiscal representation recommended
🛡️ Product Safety & Labeling
Brazil requires INMETRO certification for many product categories including electronics, toys, and appliances. Portuguese-language labeling is mandatory. ANVISA oversees health-related products. Brazilian consumer protection law (CDC) is one of the most protective in the world.
- •INMETRO certification required for electronics, toys, appliances
- •Portuguese-language labeling and instructions mandatory
- •ANVISA oversees health products (food, cosmetics, medical devices)
- •CDC (Consumer Defense Code): strong consumer protection
- •PROCON: state-level consumer protection agencies
- •Product liability under CDC is strict (objective liability)
🔒 Data Privacy
Brazil's Lei Geral de Protecao de Dados (LGPD) is modeled after GDPR and took effect in 2020. The ANPD (Autoridade Nacional de Protecao de Dados) oversees compliance. LGPD has strict consent requirements, data subject rights, and cross-border transfer rules. Portuguese-language privacy policy required.
- •LGPD (Lei Geral de Protecao de Dados): primary privacy law (GDPR-inspired)
- •ANPD (National Data Protection Authority) oversees compliance
- •Legal bases for processing: consent, legitimate interest, contract, etc.
- •Data subject rights: access, correction, deletion, portability
- •Cross-border transfers: adequacy decision or specific safeguards required
- •Fines up to 2% of revenue in Brazil, capped at BRL 50M per violation
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🛒 Marketplace Rules
Mercado Livre is the dominant marketplace in Brazil with over 40 million active sellers. Amazon.com.br and Magazine Luiza (Magalu) are growing platforms. Brazilian consumers prefer installments (parcelamento). Portuguese-language listings and customer service essential. The CDC applies to all marketplace transactions.
- •Mercado Livre: dominant Brazilian marketplace with 40M+ active sellers
- •Amazon.com.br: growing marketplace, FBA Brazil available
- •Magazine Luiza (Magalu): major Brazilian omnichannel retailer
- •Brazilian consumers strongly prefer installments (parcelamento)
- •Portuguese-language product listings mandatory
- •CDC consumer protection applies to all marketplace transactions
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Official Sources
This information is for general reference only and does not constitute legal, tax, or compliance advice. Consult a qualified professional and check official sources before making decisions.