⭐ Everything you need to sell on Wish
Value Marketplace · US, UK, DE, FR, IT, ES, BR, CA, AU, JP, KR, MX, NL, PL, SE
Wish is a global e-commerce marketplace focused on affordable products, primarily connecting Chinese manufacturers with international consumers. Wish acts as deemed supplier for EU/UK VAT on low-value goods and handles sales tax collection in the US.
💰 Fee Structure
Commission: 5-15% (category and destination dependent). No monthly subscription or listing fees. WishPost shipping fees vary by destination and weight.
📋 Seller Requirements
Business registration or individual seller ID, product certifications, quality review. Payment via Payoneer or bank transfer.
Compliance Topics
💰 Tax Collection
Wish acts as deemed supplier in the EU/UK for low-value goods and collects sales tax as marketplace facilitator in US states. Tax handling varies by jurisdiction.
- •US: Wish collects sales tax in applicable states as marketplace facilitator
- •EU: Wish collects VAT on goods ≤€150 as deemed supplier (IOSS)
- •UK: Wish collects 20% VAT on goods ≤£135
- •Australia: 10% GST collected on goods ≤AUD1,000
- •Sellers responsible for income/corporate tax reporting
📋 Seller Requirements
Wish requires merchants to register with valid business documentation. Cross-border sellers need product certifications and must meet Wish's quality standards.
- •Business registration or individual seller ID required
- •Product certification for regulated categories
- •Quality inspection and compliance review
- •Payment through Payoneer or bank transfer
- •Wish may require product samples for new sellers
💳 Fee Structure
Wish charges commission on sales with rates varying by product category and destination. No upfront fees or monthly subscriptions.
- •Commission: 5-15% depending on category and destination
- •No monthly subscription or listing fees
- •WishPost shipping: integrated logistics at competitive rates
- •Payment processing included in commission
- •Promoted product fees optional
🚚 Fulfillment (WishPost)
Wish offers WishPost integrated logistics for cross-border shipping from China. Wish also operates local warehouses in select markets for faster delivery.
- •WishPost: integrated cross-border shipping from China
- •Standard delivery: 15-30 days
- •Express delivery: 5-15 days via Wish Express
- •Local warehouses in US and EU for faster delivery
- •Wish Express badge for qualifying fast-shipping products
Sources:
Official Sources
This information is for general reference only and does not constitute legal, tax, or compliance advice. Platform policies may change; always check official sources for the latest requirements.