🏪 Everything you need to sell on Walmart Marketplace
US Marketplace · US, CA, MX
Walmart Marketplace is the third-party seller platform of Walmart, the world's largest retailer. Walmart acts as marketplace facilitator for sales tax in all US states with sales tax. The platform emphasizes competitive pricing and offers WFS (Walmart Fulfillment Services) as an FBA alternative.
💰 Fee Structure
Referral fee: 6-15% (category dependent). No monthly subscription or listing fees. WFS fulfillment: $3.45-$10+/unit. WFS storage: $0.75-$1.25/cubic ft/month.
📋 Seller Requirements
US business entity or W-8BEN-E for international sellers, EIN, W-9 or W-8BEN-E form, business verification and background check.
Compliance Topics
💰 Tax Collection
Walmart collects and remits sales tax as marketplace facilitator in all US states with sales tax obligations. Sellers receive payouts net of collected tax.
- •US: Walmart collects sales tax in all 45 states plus DC
- •Tax calculated and added at checkout automatically
- •Sellers must handle income/corporate tax independently
- •W-9 form required for domestic sellers, W-8BEN-E for international
- •Tax settings managed in Seller Center
📋 Seller Requirements
Walmart Marketplace has a selective application process. Sellers need a US business entity (or W-8BEN-E for international sellers), EIN, and must meet quality standards.
- •US business entity or valid international business registration
- •EIN (Employer Identification Number) required
- •W-9 form for US sellers, W-8BEN-E for non-US sellers
- •Business verification and background check
- •Application approval typically 2-4 weeks
💳 Fee Structure
Walmart Marketplace charges category-based referral fees with no monthly subscription or listing fees. WFS has separate fulfillment and storage fees.
- •Referral fee: 6-15% depending on category (most categories 8-15%)
- •No monthly subscription fees
- •No listing fees
- •WFS fulfillment: $3.45-$10+/unit depending on size
- •WFS storage: $0.75/cubic ft/month (standard), $1.25 (Q4 peak)
🚚 Fulfillment Options
Walmart offers WFS (Walmart Fulfillment Services) as a fulfillment solution similar to Amazon FBA, plus seller-fulfilled shipping options with 2-day delivery badges available.
- •WFS: Walmart stores, picks, packs, and ships products
- •WFS provides NextDay and 2-day delivery badges
- •WFS storage and fulfillment fees competitive with FBA
- •Seller-fulfilled: must ship within handling time, tracking required
- •Walmart Cross-Border program for international fulfillment
🌍 Cross-Border Selling
Walmart Marketplace accepts international sellers through W-8BEN-E documentation and is expanding to Canada (Walmart.ca) and Mexico (Walmart.com.mx).
- •International sellers can apply with W-8BEN-E form
- •Walmart.ca (Canada) and Walmart.com.mx (Mexico) available
- •Walmart Cross-Border for shipping from China to US
- •International sellers may need US-based bank account or Payoneer
- •Walmart Marketplace Repricer helps maintain competitive pricing
Official Sources
This information is for general reference only and does not constitute legal, tax, or compliance advice. Platform policies may change; always check official sources for the latest requirements.