🎵 Everything you need to sell on TikTok Shop
Social Commerce · US, UK, ID, TH, VN, PH, MY, SG, IE, ES, FR, DE, IT, JP, KR, MX, BR
TikTok Shop is the e-commerce feature within TikTok, enabling sellers to sell directly through videos, livestreams, and the product marketplace. TikTok Shop acts as marketplace facilitator in the US and handles tax collection in supported regions.
💰 Fee Structure
Platform commission: 2-8% (category dependent). Payment processing: 1-2%. Affiliate commission: seller-set (5-20%). No monthly subscription.
📋 Seller Requirements
Business registration, valid ID, brand authorization (if applicable). Cross-border sellers need warehouse address. TikTok account for creator features.
Compliance Topics
💰 Tax Collection
TikTok Shop acts as marketplace facilitator in the US, collecting and remitting sales tax on behalf of sellers. In the UK/EU, TikTok Shop collects VAT on qualifying transactions.
- •US: TikTok Shop collects sales tax in applicable states
- •UK: TikTok Shop collects 20% VAT on goods ≤£135
- •EU: VAT collected on goods ≤€150 via IOSS
- •Southeast Asia: local tax rules apply per country
- •Sellers must handle income/corporate tax independently
📋 Seller Requirements
TikTok Shop requires sellers to have a registered business with valid documentation. Cross-border sellers need to meet additional requirements for international selling.
- •Business registration and valid ID required
- •Cross-border sellers: business license, warehouse address
- •Brand authorization required for branded products
- •Minimum product quality standards enforced
- •TikTok account required for creator-affiliate features
💳 Fee Structure
TikTok Shop charges platform commission and payment processing fees. Rates vary by category and region. Promotional commission discounts are common for new sellers.
- •Platform commission: 2-8% depending on category and region
- •Payment processing: typically 1-2%
- •Affiliate commission: set by seller (usually 5-20%)
- •New seller promotions: reduced commission for first 90 days
- •No monthly subscription fees
🌍 Cross-Border Selling
TikTok Shop supports cross-border selling through its Global Seller program. Sellers can list products across multiple markets with centralized management.
- •Global Seller program for multi-country selling
- •Cross-border logistics handled by TikTok Shop partners
- •Multi-language listing support
- •Local warehousing available in US and UK
- •Currency conversion and payout in seller's local currency
✅ Product Compliance
TikTok Shop enforces product compliance policies including restricted categories, quality standards, and intellectual property protection. Products must meet local regulations.
- •Restricted categories: weapons, adult content, hazardous materials
- •Product safety certifications required for regulated categories
- •Intellectual property: brand authorization required
- •Quality inspection before product listing approval
- •Compliance with local consumer protection laws
Official Sources
This information is for general reference only and does not constitute legal, tax, or compliance advice. Platform policies may change; always check official sources for the latest requirements.