🛍️ Everything you need to sell on Temu
Value Marketplace · US, UK, DE, FR, ES, IT, NL, AU, CA, MX, BR, JP, KR, PH, MY, TH, VN, NZ, SA, AE
Temu is a fast-growing e-commerce platform owned by PDD Holdings, offering factory-direct prices to consumers globally. Temu operates as marketplace facilitator and handles logistics, pricing, and tax collection for sellers in supported markets.
💰 Fee Structure
Temu charges commission on sales (typically 15-30% depending on category). No upfront listing fees. Shipping costs may be deducted from seller revenue in semi-managed mode.
📋 Seller Requirements
Business registration, product certifications, quality inspection. Factory or brand owners preferred. Must provide product samples for quality verification.
Compliance Topics
💰 Tax Collection
Temu acts as marketplace facilitator in the US and collects VAT/GST in applicable jurisdictions. Tax is included in the displayed price for buyers.
- •US: Temu collects sales tax in all applicable states
- •EU: Temu collects VAT on goods ≤€150 via IOSS
- •UK: Temu collects 20% VAT on goods ≤£135
- •Australia: 10% GST collected on goods ≤AUD1,000
- •Tax included in displayed price for buyer transparency
📋 Seller Requirements
Temu primarily works with manufacturers and brands. Sellers need business registration, product certifications, and must pass Temu's quality review process.
- •Business license or company registration required
- •Product quality inspection and certification required
- •Factory or brand owners preferred over resellers
- •Must provide product samples for quality verification
- •Temu handles pricing strategy for sellers
🚚 Fulfillment
Temu operates a managed fulfillment model where sellers ship to Temu warehouses and Temu handles international logistics, customs clearance, and last-mile delivery.
- •Sellers ship to Temu domestic warehouses (China or local)
- •Temu handles international shipping, customs, and delivery
- •Full/semi-managed models available
- •Temu subsidizes shipping costs for competitive pricing
- •Average delivery: 7-15 days for cross-border orders
🌍 Cross-Border Features
Temu is inherently cross-border, connecting Chinese manufacturers with global consumers. Temu handles export compliance, customs documentation, and international logistics.
- •Full-service cross-border model: seller ships domestically, Temu exports
- •Temu handles export declarations and customs documentation
- •Multi-country listing from single seller account
- •Currency conversion and international payment handled by Temu
- •Local warehousing expanding in US and EU for faster delivery
Official Sources
This information is for general reference only and does not constitute legal, tax, or compliance advice. Platform policies may change; always check official sources for the latest requirements.