What does it cost to sell in Brazil?
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Who verified what, and when (sources open for check).
📋 Direct Answer
[Figure withdrawn] Check the official page: https://www.gov.br/mdic/pt-br/assuntos/comercio-exterior/en. Public compilation, not tax advice.
Check the official pageCross-border via a Remessa Conforme–certified platform has no seller registration fee on Receita pages. From 12 May 2026, II is 0% up to US$50 customs value on certified sites; ICMS is always due. A CNPJ path has accountant and filing costs (commercial quotes, not a government fee list). Do not use 20% II as the current certified-site rate — that rate applied 1 Aug 2024–11 May 2026. RTS parcels are exempt from IPI, PIS and COFINS.
📝 Step-by-Step Guide
Prerequisites
- •Business plan with product details
- •Initial capital allocation
- 1
Entity setup
Choose entity type: LTDA (LLC equivalent) or branch; budget R,000-5,000 for legal setup
- 2
Tax registration
Obtain CNPJ; register for ICMS, IPI, PIS/COFINS as applicable; budget R,000-3,000 for tax setup
- 3
Compliance setup
Register for Remessa Conforme if B2C; set up fiscal invoicing (NF-e); budget R-2,000 for systems
- 4
Logistics arrangement
Set up import customs clearance; arrange warehousing; budget for import duties and ICMS
- 5
Ongoing costs
Monthly accounting (R-2,000), filing fees, platform fees; plan for first 6 months of operations
💰 Cost Breakdown
| Item | Cost | Frequency |
|---|---|---|
| Cross-Border Path: Remessa Conforme | R$0 registration; 0% II up to US$50 on certified sites from 12 May 2026; ICMS still due (commercial quote) | one-time |
| Local Entity: CNPJ + IE Registration | R$700-2,500 one-time (commercial quote) | one-time |
| Ongoing: Monthly Accounting & Tax Filing | R$500-2,000/month (accountant + filings) (commercial quote) | monthly |
| Tax Credits (Local Entity Only) | Potential savings: 10-20% of import tax paid (commercial quote) | one-time |
| Platform Tax Collection Fees | Included in tax rates — no separate fee (commercial quote) | one-time |
| Total Estimate | $0 – $2.5k | First year (setup + ongoing) |
Brazil's tax system is the most complex in Latin America — professional accounting is essential for CNPJ holders
Non-compliance may result in penalties, fines, or enforcement action.
🛡️ Prevention Steps
- ✓Brazil's tax system is the most complex in Latin America — professional accounting is essential for CNPJ holders
Simples Nacional election is binding for 12 months — choose the right bracket at CNPJ registration
Non-compliance may result in penalties, fines, or enforcement action.
🛡️ Prevention Steps
- ✓Simples Nacional election is binding for 12 months — choose the right bracket at CNPJ registration
Late DAS payments incur 0.33% monthly penalty + SELIC interest — can accumulate quickly
Non-compliance may result in penalties, fines, or enforcement action.
🛡️ Prevention Steps
- ✓Late DAS payments incur 0.33% monthly penalty + SELIC interest — can accumulate quickly
Item by Item
InfoCross-Border Path: Remessa ConformeR$0 seller registration on Receita pages; II 0% up to US$50 on certified sites from 12 May 2026 (ICMS still due)1 week to start
- 1Registration: R$0 seller fee on Receita pages — the platform is certified
- 2Import duty (II): 0% up to US$50 customs value on certified sites from 12 May 2026 (was 20% until 11 May 2026)
- 3ICMS: always due, Receita cites 17–20% by state, collected at checkout on PRC sites
- 4PIS/COFINS: not charged on RTS international parcels (Receita: IPI, PIS and COFINS exemption)
- 5There is no official blended effective rate on the Receita pages
InfoLocal Entity: CNPJ + IE RegistrationR$700-2,500 one-time2-6 weeks
- 1CNPJ registration (Receita Federal): R$500-1,500
- 2IE registration (state tax authority): R$200-500
- 3Digital certificate (e-CNPJ): R$100-300
- 4Legal representative setup: R$0-500 (if using partner)
InfoOngoing: Monthly Accounting & Tax FilingR$500-2,000/month (accountant + filings)Monthly, ongoing
- 1Accountant (contador) monthly fee: R$300-1,000
- 2DAS (Simples Nacional) monthly payment: 6-33% of revenue
- 3ICMS filing (GARE or DAS): monthly
- 4PIS/COFINS filing: monthly
- 5Annual income tax (IRPJ/CSLL): annually
InfoTax Credits (Local Entity Only)Potential savings: 10-20% of import tax paidRecovered monthly/quarterly
- 1ICMS credits on imported goods: recover 17-25% of ICMS paid at customs
- 2PIS/COFINS credits: recover 11.75% on business inputs
- 3Import duty credits: recover portion of 60% import tax on goods sold domestically
- 4Net effect: local entity can recover 10-20% of total tax paid through credits
InfoPlatform Tax Collection FeesIncluded in tax rates — no separate feeAutomatic
- 1Mercado Livre: no additional fee for Remessa Conforme tax collection
- 2Shopee: no additional fee; Shopee absorbs partial ICMS for some categories
- 3Amazon BR: included in marketplace referral fee structure
- 4All platforms deduct taxes before disbursing net amount to seller
Comparison
| Cross Border | Local Entity | |
|---|---|---|
| Registration Cost | R$0 | R$700-2,500 |
| Monthly Compliance Cost | R$0 | R$500-2,000 |
| Effective Tax Rate (sub-US$50) | ICMS 17–20% (II 0% up to US$50 on certified sites) | ~60% (but credits recover 10-20%) |
| Tax Credit Recovery | Not available | ICMS + PIS/COFINS + import duty credits |
| Break-Even Point | Usually simpler until a CNPJ is needed for bulk import | When bulk import or credits justify a CNPJ |
Common Mistakes
❌ Registering CNPJ too early
💥 Consequence:
✅ Fix:
❌ Not accounting for ICMS state variation
💥 Consequence:
✅ Fix:
❌ Ignoring Simples Nacional eligibility window
💥 Consequence:
✅ Fix:
Seller Paths
Budget entry (sub-US$50 products)
- 1. R$0 seller setup on Receita pages
- 2. sell via a certified PRC platform
- 3. II 0% up to US$50 from 12 May 2026 + ICMS
Scale entry (high-volume, local entity)
- 1. R$2,000-8,000 setup
- 2. Register CNPJ + IE
- 3. Import at 60% but recover 10-20% via credits
- 4. Net effective rate ~45-50%
- 5. File Simples Nacional for simplified compliance
Next Steps
Get a free compliance assessment
Continue →Related Questions
Sources
- • Receita Federal: Programa Remessa Conforme
- • Receita Federal: Tributação (encomendas internacionais)
Disclaimer: This page is for informational purposes only and does not constitute legal or tax advice. Consult a professional for your specific situation.